Bio

 
 
 

Hey! It’s me, Justin :)

I’m a UX & Product Designer balancing emotion, logic, story, & design to communicate ideas & advance the common good.

Raw & Reel Creative Company is a personal brand, made up of the work I’ve completed solo and under the flag of other companies.

As a life-long learner & creative/analytical professional with over 12 years combined experience in advertising & visual storytelling, I’m motivated to co-create user experiences that support diversity, accessibility, sustainability, service, & compassion in the world.

 
 

“OK, BUT WHAT DO YOU ACTUALLY DO?”

  • Clearing the way to the realization of one’s personal goals by helping to make technology easier to understand and more enjoyable to use, for everyone. Focused on real user needs and solving real user problems.

  • Establishing an interesting, coherent rhythm of emotion and thought within a story that respects the precious attention of the audience.

  • Communicating emotion, meaning, and ideas thru the use of colors, shapes, visuals, and typography. Aesthetics with a purpose.

  • Striving for your business’ visibility and garnering the right audience with the appropriate search strategies.

  • Creating, communicating, and delivering value offerings to the right audience, in the right place, and at the right time.

 
 
 

“The design approach is based
on a deep understanding of human behavior, following the dictates
of humanity-centered design:
design with the people,
not for them.”

— Don Norman

 
A man crouching down on a fallen tree trunk that sits horizontally over a lake. Leaves border the scene, with rolling green hills, and blue skies in the background.

So you wanna go out on a limb and find out more about me, do ya?

Download my, shockingly accurate,
Truity-certified personality assessments!
(*Please send a message for the required password) ——>

 
 

I can work with you to make observations, define problems, gather insights, prototype, test, iterate, and create solutions built specifically with your user and audience held top of mind.

 

I use humanity-centered design thinking, storytelling, and a unique style of creativity to generate meaningful conversation and design impactful products that meet desired user outcomes.

 
 

With a diverse background in advertising, SEO, and documentary film editing, along with a deep love for art and culture of all forms, I bring unique perspectives that can help uncover meaning in data and facilitate mutual understanding for the benefit of the people.

 
 

Asking the right questions, actively listening, then guiding the team to its product design goals one milestone at a time.

 

Hire Me.

Let’s create a better world!